Arika: Journal of Digital Marketing and Consumer Behavior

"Arika: Journal of Digital Marketing and Consumer Behavior" is a scholarly platform committed to advancing understanding and discourse in the dynamic realms of digital marketing and consumer behavior. Our publication is a biannual peer-reviewed journal aimed at fostering insightful research and profound discussions at the convergence of these fields.

Committed to academic rigor and excellence, our journal seeks to deepen the understanding of the intricate interplay between digital advancements and consumer behaviors. Through a meticulous peer-review process, we curate articles that encapsulate scholarly research, methodological rigor, and practical applications, fostering a deeper comprehension of the complex dynamics shaping markets and consumer interactions.